Media Kit

Mama Tribe background

Mama Tribe is an online community that supports and connects mums within their local area.

The brainchild of Nikki McCahon and Haley Finlayson, who both experienced crippling loneliness and isolation following the birth of their babies, Mama Tribe empowers and supports women by facilitating local face-to-face meet ups and social activities.

Finlayson and McCahon created Mama Tribe after McCahon moved from Brisbane to the Gold Coast shortly before having her first child. A complicated birth saw McCahon miss the community led ‘mothers group’ sessions. Separated from her friends, McCahon found maternity leave challenging. Similarly, Finlayson left her family and social network in New Zealand to move to Australia for work. When she had her first baby, she too struggled to make friends with new mums in her area.

“After having our babies, Haley and I spent a lot of time by ourselves during the day and struggled to connect with local mums. Being an hour apart we couldn’t pop over to each other’s house if we were having an off day. Phone calls are great, but nothing compares to face-to-face interaction. After much discussion, we decided to create a platform to reach out to other mums who might be feeling the same way. We wanted to build a model much like the ancient tribes where parenting is shared with the entire community – hence the name Mama Tribe”, McCahon explained.

Both Finlayson and McCahon have been overwhelmed by the rapid growth and community spirit of Mama Tribe.

“We casually penned the motto ‘no mum left behind’ and we can’t believe how quickly and passionately this philosophy has been embraced by our members. It embodies the spirit of the group and continues to solidify a real sense of community. We hear stories of our members connecting with mums at shopping centres, cafes and in the park – this is exactly what we envisaged for Mama Tribe,” said McCahon.

Nikki bio

Nikki McCahon is mum to one-year-old Arley and lives with her husband Darren on the Gold Coast. A digital education specialist, Nikki is Managing Director of LEAD Group Australia.

Haley bio

Haley Finlayson lives in Brisbane with her Husband Ben and is the full time carer of her four-month-old daughter Ava. Originally from Christchurch NZ, Hayley moved to Australia in 2008.

Media Manager contact details

For media enquiries please contact

 E: media@mamatribe.com.au
P: 0403015253

©2018 Mama Tribe® - All rights Reserved. Mama Tribe® is a registered trademark of No Mum Left Behind Pty Ltd.

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